freee

FREEE is the UK’s leading gluten-free brand, known for its wide range of flours, cereals, baking mixes, and store cupboard staples. Created by Doves Farm, FREEE is dedicated to making gluten-free living simple, delicious, and accessible for everyone.

Every product is certified gluten-free and made with carefully sourced ingredients, so you can cook and bake with confidence. From everyday essentials like pasta and oats to specialist flours for gluten-free baking, FREEE makes it easy to enjoy great food without compromise.

With a focus on quality, transparency, and inclusivity, FREEE helps bring the joy of cooking and sharing meals to people following gluten-free and vegan diets — all while supporting sustainable farming and better food choices.